trends2
Pizzeria Industry ‘17

Welcome to the pizzeria industry, where folks fulfill their dreams of building a career as a pizzeria operator, a professional pizzaiolo!

The vast majority begin with little to no experience in the business. They’re enthusiasts, baking for friends and family in their home kitchens when they decide to take the next step. They’re self-taught entrepreneurs, capable of baking an excellent pizza, but many struggle to find a profit because they don’t understand the business. They need help and advice.

Pizza Today provides the industry’s best-known Solutions and Opportunities. Our award-winning editorial, (selected by TABBIE Awards as not only being the #1 Foodservice publication in the country, but also being the best trade magazine in the world in 2016) is written by the most experienced staff of foodservice writers and pizzeria operators in the country.

Independent research has proven time and again, we’re delivering exactly the type of information today’s pizzeria operator is looking for. Our subscribers spend an average of 55 minutes reading every issue! That’s at least 20 minutes longer than the average time spent with other trade magazines

Trends & Statistics

This really is a cool industry. The last several years have brought more change to the industry than the previous decade. Everywhere you look, the industry is taking on a new personality. Pizza and pizzerias are definitely … hip.

  • Fast Casual is still the fastest growing segment in the industry, though some believe  market-saturation can’t be too far away. Using successful models like Chipotle and Subway,  the pizzerias are designed to deliver high quality individualized pizzas to the customer in the  time it takes to walk down the line, specify your toppings, order a drink, maybe a cookie …  and pay for it.
  • Mobile Pizzerias whether they’re driven or dragged, these are becoming the rage for both  “weekend pizzaiolos” looking to build a new business, and for those established “brick & mortar” operators looking to expand their reach, increase their revenue and build their brand.
  • Regional Styles New Haven, St. Louis, Detroit, Chicago, Philadelphia, California and of  course, New York-style pizzas are FINALLY being offered throughout the country!  Specializing in one or more styles of pie is becoming more and more popular and is  successfully setting these pizzerias apart from their immediate competitors.
  • Coal & Wood-fired Artisan Pizzerias are far more popular and easier to find than they were  even a couple of years ago. Pizza Today’s Hot 100 Independent pizzerias in the country  reflect this growing trend. These pizzerias offer a new dining experience as well as a new  taste and appearance to pizza.
  • Online Ordering is rapidly growing in popularity. New apps and custom websites are being  developed and offered to the industry every month. Right now, 50% of Domino’s business is  e-commerce generated.
  • Gluten Free Menus are definitely here to stay! While most pizzerias refer to their menu as  “Gluten Friendly” this grass roots trend is posing both challenges and opportunities for  today’s pizzerias … and is showing no signs of slowing down in the near future.
  • Third Party Delivery seems to be the answer to many operators’ delivery problems.  Beginning with companies like Grub Hub, now companies like Lyft and Uber have developed their own food delivery businesses
2016 Pizzeria Industry Estimates:

CHD-Expert North American data:

Total U.S. Pizzerias

  • $37 billion in annual revenue
  • 71,215 independent and chain pizzerias
  • $515k average annual sales

Total Independent (Single & Multi-Unit Pizzerias w/up to 9 units)

  • 37,744 / 53% of total units
  • Estimated annual revenue: $14.8 billion

Pizzeria Chains

  • $22.2 billion in annual revenue
  • 33,471 / 47% of total units

Top 4 Pizzeria Chains

  • Pizza Hut (19%), Domino’s Pizza (16%) , Little Caesar’s (12%) , Papa John’s (9%)
  • Control an estimated 30,317 units worldwide
  • Control an estimated 16,132 units within the U.S.A.
  • Total U.S. Sales: $12.6 billion
  • U.S. Sales/Unit: $781,000 per year

The 2014 Hot 100 Independent Pizzeria Companies:

  • Generate $565 million in revenue with 362 pizzerias
  • Opened 39 new units in last 12 months
  • Average $1.563 million per pizzeria … Annual sales range from $19.6 million with 9 units to $2.1 million from a single store.

What products do the Top 100 Independent Pizzerias sell?

77% …sell beer
79% …sell wine
49% …sell spirits
50% …sell slices
34% …sell Take & Bake
75% …cater events
17% …offer a buffet
89% …serve appetizers
63% …serve pasta
81% …serve sandwiches
97% …serve salad
49% …offer on-line ordering
74% …provide a gluten-free menu
99% …use a POS system